To gather expert feedback on a new range of technical products prior to launch
A French multinational industrial company wanted to launch a new range of products on the market. Before marketing them, they needed to know the real perceptions of the professionals who use and install them, and compare them with competing products.
We organised an experiential focus group with key distributors and installers, where they were able to interact freely with the new products and share their spontaneous assessment. We explored perceptions of quality, ease of use, robustness, sustainability and comparisons with existing brands, capturing both functional and emotional aspects.
An active, unfiltered listening dynamic that allowed us to validate the product in real conditions, build trust in the channel, and transform qualitative perceptions into concrete improvements and solid sales arguments.
