Understanding to transform the distributor-brand relationship

Objective: Identify real levers to strengthen collaboration with associated mutual insurance companies

Client: Group VyV

The challenge

In a context of strategic transformation, the insurer needed to understand how its key distributors (mutual insurance companies) experienced the relationship in order to build a more aligned value proposition.

Our solution

We carried out 38 qualitative interviews with both strategic and operational profiles across the distributor network. The process was designed collaboratively to build trust, uncover deep insights and engage the organisation. We analysed the findings with a strategic lens and delivered clear, visual and actionable outputs tailored to their internal challenges.

Impact generated

Identification of key friction points in the distributor-brand experience.
Clear prioritisation of actions to improve collaboration, efficiency, and the quality of the experience perceived by mutual insurance companies.
Internal alignment between sales and strategy teams around the real needs of the channel.
Strengthening of the relationship and mutual trust by demonstrating active listening and recognition as strategic partners.

What made the difference

An empathetic and collaborative approach that strengthened the links between brand and distributor and facilitated visible improvements in satisfaction and the experience perceived by mutual insurance companies.